MEDIA RELATIONS

Holiday Gift Guide Campaign

Holiday Gift Guides are a major opportunity to get consumer products in front of potential customers, and it's one of our biggest projects of the year. Our 2023 Gift Guide campaign was a huge success, with 100 media placements across five clients in top-tier publications including Forbes, ELLE, Cosmopolitan, Esquire, and more.

MEDIA RELATIONS

LastObject

LastObject continues to establish itself as a favorite in the green beauty space with consistent coverage in beauty and lifestyle magazines. In September 2021 it broke into the feminine hygiene market with the launch of LastPad, a reusable sanitary pad. We created a media buzz around the Kickstarter campaign with dedicated articles in Fast Company and TechCrunch among others, resulting in $384,972 raised from 3,827 backers.

MEDIA RELATIONS

Hitch

The most funded bottle, ever.

The full-size water bottle with a removable barista-approved cup hidden inside raised $2MM through Kickstarter and Indiegogo, making it the most funded bottle ever. Be Influential worked with the Hitch team to create a PR blitz around the Kickstarter and product launch. The campaign was featured in Yahoo Lifestyle, Apartment Therapy, and Mashable to name a few.

MEDIA RELATIONS

Bruvi

Bruvi is a coffee-first company that completely reimagines the single-serve coffee experience. It delivers truly tasty coffee, beverage variety, and an innovative solution to pod disposal — all with the convenience of single-serve. We worked with them leading up to and during their pre-sales launch in October 2021 and secured coverage in outlets such as Forbes, Hunker, and Wallpaper Magazine.

MEDIA RELATIONS

Repurpose

Repurpose is a female-founded business with a mission to eliminate plastic pollution. Since launching, they’ve kept 3,531,805 lbs. of waste out of landfills and counting.

FinalStraw

FinalStraw is the first reusable, collapsible straw that raised over $1.8 million on Kickstarter and was featured on the season premiere of Shark Tank. Be Influential ran press relations for their first year and secured coverage on Bloomberg Environment, CNN, and CNBC to name a few.